This may seem like a strange title for a blog, but go with me on this one. If I were to say to you, “You know…the strangest thing is happening. No matter how much water I put into my pool, it seems to be losing more than I can put in. I fill it every day, but whenever I go outside in the morning, I have lost more water.” Well, if you have ever had or maintained a swimming pool, you know that a little water loss due to evaporation, especially during summer months is pretty natural, but if you wake up each morning and half the water is gone, you would probably tell me that I might have a leak and should probably get it fixed. It costs a lot less to fix a leak than to keep adding more water to it every day, right? What if I were to go on vacation? Well, chances are that it would completely dry up before I got back home. Now…why am I telling you this? Well, the same holds true for your business. Every month we look for new people to build our teams. We love the rewards we get from recruiting and love having the opportunity to change the lives of new Consultants who join our teams. We find what excites them, whether it is joining to save money on the products that they fell in love with or seeing this as an amazing opportunity to either make money, make new friends or change the lives of others. It’s addictive, in a way and we thrive on the adrenaline of finding that next new Consultant and adding to our team. In the long run, however, it really isn’t how many new Consultants you add to your team each month as much as it is increasing your team size. The point of adding new Consultants is to increase your unit population and team size. In the process of all this excitement, all too often we forget about the people we have already gotten to join the business. Everyone who joins this business has a hot button…a passion…a reason that he or she joined your team. It is up to each of us to keep that fire burning in each of our Consultants on our team and make them feel valued, for whatever reason they may have joined. It breaks my heart to see Consultants leave this business. We know that they loved the products, but sometimes we let them slip away and go inactive because we don’t focus equal attention on keeping the Consultants that we already have. It is important that each of us develop a contact strategy each month to find, ignite and in some cases, re-ignite that fire that brought each Consultant into the business. It is impossible to talk to every Consultant the same way, because everyone is in this business for a different reason. You can’t talk to someone who joined to get her products at a great discount the same way you talk to a Consultant who is Spa-ing and has her eye on moving up in the career plan. Segmented communication is key to making each member of your team feel valued and a part of your BeautiControl family. If you get in tune with their “WHY”, then figure out their “WHEN” (meaning their ordering patterns), you will know ‘HOW” to best engage and communicate with each of them. Don’t let your Consultants become inactive before you talk to them, find their hot buttons and press it when it needs pressing. You might even consider putting together a monthly order recommendation that includes some of the monthly new products, sales offers, and customer favorites valued at $100 that help take the guess work out of what to order to maintain their active Consultant status. Put them together in a quick flier such as the one that I have created here and email it to each of your clients who need to place an order to avoid going inactive. Remember, our surveys have proven to us that a large % of Consultants who are no longer active had no idea that they had gone inactive. At BeautiControl, we have a very intentional and strategic flow to our monthly merchandising and marketing strategies. There are some months that help you build productivity to best benefit your “sellers”, then there are months that are strictly dedicated to “activity” which helps you have better offers to appeal to those who are the “smart shoppers” on your teams. July is one of those months that was built to help you increase activity and retention in your unit. We know that Spa-ing can be difficult during the month of July. Part-time Consultants are paying less than part-time attention to BeautiControl. They may not be aware of the amazing ordering opportunities that we have on the table this month. This is a month where contact is key in order to engage and include each member of your team. Your sellers will want to stock up on products that are on sale, or take advantage of building their inventories before prices are increased in August. Your smart shoppers will want to buy some of their favorite Skinlogics products which are deeply discounted and take advantage of the great sale on some of our summer favorites during our Summer Blow-out Sale. You have everything you need this July to increase both your activity and productivity. I wrote a blog a few months ago called “Planning for Your Sales Success” . If you didn’t get a chance to check it out, click on the link above. This blog outlines the fundamental basics of how you can balance your activity and productivity to guarantee your sales success. Combine this with client and Consultant contact, and you will have the magic formula that will guarantee that you increase your sales, profits and unit participation. Don’t miss the opportunity to find one new Consultant at each Spa and keep that new energy coming in…plus, you don’t want to miss a chance to earn that incredible watch as a reward for finding a new Consultant in July. With this month’s $99 entry price, it’s a winning combination. Now is the time to fill your pool. Don’t worry about over-flowing….with the potential that you have this month to make some serious money, you can build a bigger pool,. Heck, you can build a bigger house. Dive in! The water’s great!
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How Full is Your Pool!