BeautiControl San Diego

You have choices when choosing your skin care products.  There are literally hundreds of products to choose from, often making the decision complicated and confusing.  Your BeautiControl Consultant and our exclusive Skin S.P.A. (Scientific Personalized Analysis) take the guess work out of choosing the products that are perfectly suited for your individual needs. With BeautiControl's BC Spa Facial – our clinical strength skin care products, you are not only getting the latest in skin care technology, but also formulas that are free of gluten, parabens, sulfates, artifical dyes and fragrances and never tested on animals.  We combine the best of science, blended with natural essential ingredients to maintain skin health, repair past damage and prevent future damage caused by UV and enviornmental assaults. A good skin care regimen starts with a good cleanser, and BeautiControl as the best.  The Purifying Cleansing Gel and the Purifying Cleansing Lotion both offer gentle, yet effective results to rid the skin of pore clogging debris without stripping the skin of essential moisture and nutrients.   Contact your Consultant today and experience BeautiControl for yourself.  If you don't have a Consultant, contact us through www.beauticontrol.com.   Make it a great week.

It is a proven fact that there are 3 categories of products that consumers are loyal to: 1. Skin Care 2. Treatments that Deliver Results 3. Foundation and Mascara WE know that BeautiControl has the best products available, but there are many consumers who have no idea who we are. Notice that I didn't say, “what we sell” because what we sell is far less important than “who we are”.  The fact is, as a BeautiControl Consultant you aren't selling a product…you are selling YOU.   YOU are the most important product that you can offer.  Service is something that you have 100% control over and is the thing that consumers today are starving for. To most effectively attract and retain customers, it is important to understand the differences in terminology in order to most effectively develop your sales strategies: Consumers:  A Consumer is anyone who buys personal care products.  These are the people who have either never heard of BeautiControl or are not currently using BeautiControl products. Customers:  A Customer is someone who has made a single or very sporadic purchase from you. Client:  A Client is someone who was introduced to you as a consumer, became a customer and has developed an on-going relationship as a client. As you develop your strategies, there are 3 key factors to introduce your business to consumers and develop them into clients: Contact Service Relationship It is highly unlikely that a complete stranger is going to knock on your door and as to buy a product.  Developing a contact strategy is crucial in order to build a client base.  The best way to find business is to let people know you are open for business.  Incenting your current clients and customers to help generate leads for you is one of the easiest way to build a business.  If you don't have an existing client base, the Spa is the most effective way to grow.  At the Spa, you are introduced to multiple people who can introduce you to their network of friends and family.  Facebook and other social media outlets re also a great avenue to showcase your business.   After you have introduced these consumers to your business through the Spa, it is time to turn up the volume on the service that you deliver.  Going the extra mile for your customer will help establish trust and put you on the path to transitioning them into a client.   Once your customer has made a repeat purchace from you, they have become a client…but the job is far from done – in fact, it is just the beginning.  The relationship that you have with your clients is something that needs to be continually rewarded and nurtured.  Let your clients know that they are appreciated and valued.  Random acts of kindness and gratitude will be rewarded with loyalty and retention.   April is Client Appreciation month and a time to recognize your clients and let them know how much you value them.  Client Appreciation, however, is not a once a year thing…it is an every day thing.  We often get busy and forget to show our gratitude for things that we may take for granted.  For some, this comes very naturally.  For others, it may be something that needs to be put on the calendar.  Either way, both you and your Clients will feel valued in the process. To help you spur some ideas and develop your relationship strategies, here are 12 ways to show your Clients how much you care about them: 1. Greeting Cards There are dozens of major and minor holidays throughout the year and each provides a great reason to send a card. 2. Personal Notes Thoughtful and unexpected thank you notes can be sent after client appointments, following a purchase or whenever a client has done anything deserving some appreciation. While sending an e-mail may be quick and easy, you will make a better impression by sending a note in the mail. 3. Invitations Though it is important to recognize all of your clients, it is just as important to pay extra attention to your top clients. Spending personal time together  gives you a chance to cultivate the relationship by getting to know each other better (in the sales world, this is called “face time”). Consider inviting your top contacts to lunch, dinner, sporting events, charity functions or other events where you can spend time together. 4. Small Gifts Flowers, books, a mug full of candy and other token items can make thoughtful gifts for clients. These can be sent on special occasions such as birthdays, holidays or anniversaries, or can be sent for no reason other than to show your gratitude. 5. Food Everyone loves food. Consider sending cupcakes from your local bakery, providing a catered lunch at your client’s office or dropping off a tray of cookies. 6. Gift Cards Sending a gift certificate for free products or gift cards for items or places your clients will enjoy can have an added benefit: they will think of you when it comes time to redeem the gift! Options include coffee shops, restaurants, movies, bookstores, office supplies or anything else your clients would appreciate. For even more mileage, consider partnering with another business and send each other’s gift cards. 7. Referral Rewards The highest compliment you can receive is a referral to your business. This gesture deserves recognition in the form of a thank you note, discount on services or small gift card. Always acknowledge when a customer sends business your way. 8. Reverse Referrals If your clients are business owners, look for ways to refer business to them. This is an unexpected gesture that is sure to set you apart. 9. Customer Appreciation Days Designate one or more days each year to celebrate your clients. You could offer a customer-only secret promotional sale, give away lunch if you have a physical location or provide a special bonus to those on your mailing list. 10. The Gift of Information Gary's Blog, BeautiCoach, BeautiBuzz…each of these are free resources for you to send to your clients. Research topics/trends and create your own client newsletter.  Your client will be more “in the know” and will remain with you longer.  11. Host Events Host a party or an open house at your office or a restaurant. If your clients are geographically dispersed, you can hold a virtual event by inviting them to participate in complimentary online seminars. 12. Life Events If you know that your client is getting married, having a baby, being promoted or enjoying another major life event, send an acknowledgement—even if it is a simple card. Your gesture will not be forgotten.  Take every opportunity to surprise and delight your clients.  Don't underestimate the power of words. While we all like to hear phrases like, “You've Won!” or “You Look Great”, there are 3 phrases that touch me more deeply than anything else:  ”Thank You”, “I Care” and “I'm Sorry”.  These simple words make me weak in the knees, and as simple and silly as it sounds, the words that will secure me as a Client for life.    

If you’ve always dreamed of finding one product that will eliminate excess weight, shape the body and eliminate the need for a healthy diet and exercise…well, keep looking.  In general, if it sounds too good to be true, it probably is.    BC Spa Solutions Sculpt and Firm Body Contouring Moisturizer is the perfect partner to a balanced diet and moderate exercise to help you: Reduce the appearance of cellulite and fatty deposits Help to firm and visibly diminish the appearance of sagging skin Gradually deliver effective ingredients for a prolonged delivery Provide effective skin hydration benefits Like our facial skin care formulations, we set out to achieve a formula that will deliver quick, visible results that lead to long-term skin repair benefits with continued use.  This formula combines the best of science and nature to help deliver on our promise to provide the most effective ingredients and provide benefits your can see, feel and trust. Key Ingredients and Their Functions: Multi-Vitamin Complex Retinyl Palmitate Tocopheryl Acetate Tocopherol Tetrahexyldecyl Ascorbate Sculpting Complex Siloxanetriol Alginate Caffeine Methylsilanol Carboxymethyl Theophylline Alginate Palmitoyl Carnitine –amino acid Aquatic Slimming Complex Sphacelaria Scoparia – algae extract Palmaria Palmata Extract – red algae extract Body Firming Complex Palmitoyl Oligopeptide Palmitoyl Tetrapeptide-7 Each of these work together to achieve immediate and long term results, delivered with our new, multi-rollerball package which massages the skin to aid in penetration and delivery. Our legacy of producing top-quality, results driven products speaks for itself and our evolution of sculpting and slimming products over the years has been the result of staying up to date on the latest ingredients and delivery systems to create products that are not only safe and effective…they do what we say they do.  Producing proprietary formulations that offer results you can see, results you can feel and results you can trust is the BeautiControl promise. Contact your Consultant today and find out more about BC Spa Solutions Sculpt and Firm Body Contouring Moisturizer, along with all of our other age-defying and problem solving products, personalized to fit your individual skin care needs.  Ask about hosting an in-home Spa experience and how you can earn credits that allow you to get your products for free.  If you don’t have a Consultant, contact us through www.beauticontrol.com and we will help you find one. Make it a great week!

Are you looking for a miracle product that will instantly reduce inches, give you and instant “tummy tuck”, help you reduce 3 sizes with just one application and keep it off forever…all without exercise or dieting?  Yeah, me too…and when you find it, let me know. While our new BC Spa Solutions Sculpt and Firm Body Contouring Moisturizer won’t be an instant fix and offer the instantaneous results that I mentioned above, it is the perfect partner to a balanced diet and moderate exercise to help you: Reduce the appearance of cellulite and fatty deposits Help to firm and visibly diminish the appearance of sagging skin Gradually deliver effective ingredients for a prolonged delivery Provide effective skin hydration benefits     Like our facial skin care formulations, we set out to achieve a formula that will deliver quick, visible results that lead to long-term skin repair benefits with continued use.  This formula combines the best of science and nature to help deliver on our promise to provide the most effective ingredients and provide benefits your can see, feel and trust. This formulation contains: a multi-vitamin/ mineral complex botanical sculpting complex effective aquatic slimming ingredients peptide complex Ingredients Water, Caprylic/Capric Triglyceride, Butylene Glycol, Glycerin, Dimethicone, Siloxanetriol Alginate, Cetyl Alcohol, Polysorbate 20, Menthyl Lactate, PEG-8 Dimethicone, Trimethylpentanediol/Adipic Acid Copolymer, Palmitoyl Oligopeptide, Palmitoyl Tetrapeptide-7, Palmitoyl Carnitine, Sorbic Acid, Lecithin, Retinyl Palmitate, Tocopheryl Acetate, Tocopherol, Tetrahexyldecyl Ascorbate, Sphacelaria Scoparia Extract, Palmaria Palmata Extract, Caffeine, PEG-40 Hydrogenated Castor Oil, Methylsilanol Carboxymethyl Theophylline Alginate, Sodium Acrylate/Sodium Acryloyl Dimethyl Taurate Copolymer, Glyceryl Monostearate, Xanthan Gum, Citric Acid, Carbomer, TrisodiumEDTA, Caprylyl Glycol, Hexylene Glycol, Trisodium Ethylenediamine Disuccinate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Sodium Metabisulfite, fragrance Each of these work together to achieve immediate and long term results, delivered with our new, multi-rollerball package which massages the skin to aid in penetration and delivery.     You don't have to take my word for it.  From the moment this product was introduced, I had some incredible testimonials from our sales force. Be sure to download the Product Profile and Comptetivie Reference Sheet available on BeautiNet> Forms on File. These informative profiles will outline key ingredients, features/benefits, give you words to say and answer frequently asked questions. Consumer Reach Maximize your consumer reach by segmenting your audience and opportunities to introduce this product into your business.  It all starts with you.  To be most effective, it helps to be a product of the produce.  If you have not already ordered your product, I would recommend ordering it soon and start using it so you can experience the benefits of the product for yourself.  Your sales and your confidence in selling increase dramatically once you have a first-hand experience with the products and can speak from personal experience. At The Spa: After your basic Spa, which allows you to demonstrate your BC Spa Facial skin care, Instant Facelift, Relaxation products and Wet/Dry in the Spa, demonstrate this new product as you close your Spa, using it to share with your guests that you offer follow-up “Treatment” Spas as a re-booking opportunity.  A “Treatment” Spa or “Problem/Solution” Spa would be a great time to show products that offer more specific, specialty benefits…BC Spa Body products, BC Spa Solutions products, BC Spa Detox products…each of these are perfect products that you can use and teach your guests how to pamper and “Spa” themselves in the comfort of their own home. Order Drops: Download the Product Profile and include it in every order that you fulfill.  This is a great practice to begin with every order you deliver, allowing your clients to be introduced to new and/or existing products. Existing Clients: Contact every existing client who previously used the BC Spa Sculpt products.  They will be your warmest market for this new product.  Email each existing client a special email, the online e-postcards or enroll them in BeautiBuzz.  This is a no-cost opportunity to inform and connect with your clients.  Connection is the #1 key to success when it comes to building and maintaining a client for life. Social Media: Use the YouTube product commercial to send to your clients and/or post on your Facebook Page or other social media outlets to let everyone know about this new product.  Save the Product Profile and/or Ad Slick as a jpg. file (image file) and post frequently on Facebook, Twitter, etc.  Be sure to attach a link to your BeautiPage so they can shop online at their convenience.  If you don't have a BeautiPage, you are leaving money on the table.  BeautiPage is the easiest way to open your online store and let everyone know you are in business. There is a hot market out there for this product, which means money in your pocket.  Be sure to exercise all your options and tap each of your potential audiences to help ensure maximum product penetration.  Be sure to log back in on Monday and view my BeautiCoach video on this product to send to your clients and/or post on your various social media channels. Don't forget, next Friday's Blog is dedicated to answering any product questions that you may have.  If you have questions that you would like me to address in next Friday's Blog, post them in the “comments” section below and I will address them in detail.  Please direct all questions for me to answer to the comments section below, rather than emailing them to me or posting them on Facebook so I can keep them all in one place and also avoid duplication of questions. Have a great weekend, and I hope to see you back here on Monday.

BeautiControl's legacy of developing exlusive, customized skin care and cosmetics products speaks for itself and BC Spa Facial, our line of clinical strength skin care formulations represents a new generation of skin care formulas.  Each formula in the BC Spa Facial line incorporates concentrated blends of effective anti-aging ingredients, naturally-sourced botanical ingredients and skin protective complexes – delivered to the skin with state-of-the-art delivery systems.  Because we know that every person has unique needs, we developed this line in tandem with BeautiControl's exclusive Skin S.P.A. & Skin Sensors – an online diagnostic tool that allows our clients to obtain their own personalized skin prescription.  Skin S.P.A. goes where no other skin diagnostic tool has gone before by calculating a multitude of “variables” to create a precise skin prescription regimen for each client's unique needs.  Age, altitude, geographic location, susceptibility to skin sensitivities or acne breakouts, in addition to the levels of oils in the skin play a key role in our skin's condition.  With BC Spa Facial and BeautiControl's Skin S.P.A., your Consultant can customize the perfect regimen for your individual skin care needs. We are proud to introduce the latest addition to the BC Spa Facial family…BC Spa Defend and Restore Ultra-Rich Night Creme   Contact your Consultant today and experience the BeautiControl difference. www.beauticontrol.com

BeautiControl's legacy of developing exlusive, customized skin care and cosmetics products speaks for itself and BC Spa Facial, our line of clinical strength skin care formulations represents a new generation of skin care formulas.  Each formula in the BC Spa Facial line incorporates concentrated blends of effective anti-aging ingredients, naturally-sourced botanical ingredients and skin protective complexes – delivered to the skin with state-of-the-art delivery systems.  Because we know that every person has unique needs, we developed this line in tandem with BeautiControl's exclusive Skin S.P.A. & Skin Sensors – an online diagnostic tool that allows our clients to obtain their own personalized skin prescription.  Skin S.P.A. goes where no other skin diagnostic tool has gone before by calculating a multitude of “variables” to create a precise skin prescription regimen for each client's unique needs.  Age, altitude, geographic location, susceptibility to skin sensitivities or acne breakouts, in addition to the levels of oils in the skin play a key role in our skin's condition.  With BC Spa Facial and BeautiControl's Skin S.P.A., you can customize the perfect regimen for each and every client's needs.   I am the first to say that I am a HUGE fan of the BC Spa Facial Defend and Restore Night Creme, and have used it faithfully since its introduction in 2011.  It is not unusual for me to go through a jar every 3 weeks.  To be honest, I didn't think it got much better; however, after just one use of the new BC Spa Facial Defend and Restore Ultra-Rich Night Creme, I knew that we had a winner. Defend and Restore Ultra-Rich Night Creme was formulated for your client's who have drier skin conditions that require more intensive moisturization.  Intensive, skin nourishing moisturizers were blended with anti-oxidants, amino acids, ceramides and a micro-peptide complex to help fight the visible signs of aging…supporting the skin's defense system and restoring the skin's hydration levels. BC Spa Facial is the corner-stone of your business and is a line that builds loyal clients.  Follow these steps to maximize your client reach and product conversion process for each of your clients.  If you have clients who are still using Skinlogics, this is a great opportunity to allow them the opportunity to sample BC Spa Facial: 1.  Download the informative Product Profile, available on Beautinet> Forms on File and learn the features and benefits of this product.  As an enhancement to each Product Profile that we create, we have included a competitive reference to help your clients see how our product compares to the top selling brands who have products that would directly compare to ours.  I recommend laminating them or keeping these profiles in a binder, creating a concise reference guide for both you and your clients. 2.  Be sure to order your products in March to take advantage of the opportunity to receive a free mini Ultra-Rich Night Cream as a gift with purchase. This is a great opportunity to stock your inventory and receive the minis to use as part of your sampling program, cross-promotion program or as a gift with purchase for client purchases. Use these value-added gifts in lieu of discounting to offer your client's an incentive to purchase.  Your clients will enjoy the opportunity to receive a new product or use as a travel-size and you will retain your full profit potential. 3.  Contact every person on your client list who has completed the Skin S.P.A. who were diagnosed with drier skin conditions.  Look for those who were recommended to use the BC Spa Facial Cleansing Lotion and/or the BC Spa Facial Defend and Restore Moisture Creme.  They will be your target audience for this product.  Offering them the mini as a gift with purchase for ordering in March will help speed your client conversion.  if you had clients who used the Skinlogics Platinum Plus products, they will also love the benefits of this product. 4.  Incorporate this product into your Spa Now Demonstration Case and have it available at every Spa.  Our research has shown that there is a 60/40 split between those who have drier skin conditions vs. oilier skin conditions, meaning that 6 out of every 10 clients you sell to will likely be a potential user of this product. 5.  Take this opportunity to re-sensor each of your clients.  The seasons are changing and so will your client's skin care needs.  This is a great client contact opportunity that you won't want to pass up.  6.  Get ready for April's Client Appreciation Month.  Order your products in March and book your Spas into April.  Take advantage of our Booking Blitz offer to book your Spas into April.  Download the flier from Beautinet> Forms on File and follow the steps outlined.  Book your Spas, Enter your Spas on your online calendar, then order your Product Pack which offers 1 full size BC Spa Facial Restructuring Eye Cream and 6 mini eye creams, again helping you to expand your client reach and incent your Hostesses, existing clients and potential new clients to try BC Spa Facial. 7.  Share the link to the Ultra-Rich Night Creme Video on your Facebook page or email the link to clients and start taking orders.  Be sure to attach the link to your BeautiPage to allow your clients to shop from your store at their convenience. 8.  Be sure to check back on Monday where I will have a BeautiCoach video featuring the BC Spa Facial Ultra-Rich Night Creme and the BC Spa Facial products.  Use this video to send to your clients to keep them in the know and give them the inside scoop on this formulation and the power of the BC Spa Facial regimen.  You have everything you need this March to SPRING into action and grow your business.  Make it a great weekend and I will see you guys back here on Monday.

If I had to use one phrase to describe this season's makeup and beauty trends, I would have to be this…”Girls Just Want to Have Fun”.  Makeup trends this season run the gamut, from nude and natural to oh so faux.  Color is back with a vengeance, along with some eye-catching twists that are sure to get you noticed.   * as always, double click on the video to view in full screen mode. I have scoured the trends this season and categorized the looks into 5 key trends.  No matter what your style personality, it is easy to incorporate elements of each of these trends into your makeup look to create a look that's right for you. Think Pink From fantasy fuchsia to bubblegum pink, you cannot deny that this is the year of pink.  Pink lips, pink blush, pink shadow…whatever it is…think in pink. Color Pop Get ready to have some fun…color is back; however, different than we have seen it in the past.  Call it “color with a twist”.  The key to this trend is keeping the over-all makeup application simple, but accenting with bold, bright color.  Bright, colorful liner or shadow draws attention to the eyes and balances a pale lip.  Bold, overly saturated lip color lets your lips to do talking while keeping your eye makeup simple and nude. Drama Noir Dark drama is going to be a key focus this season.  The look in uncharacteristically more bold than we typically see in the spring, but you cannot deny its sophisticated elegance.  The red lip is still a key trend as we move into Spring and highlighted with bold, sultry and hauntingly saturated eye color.  Deep silvers, grays and even black shadows will carry us into Fall, but are key in this Spring's trends.  Pull out the eye liner, mascara and your red lipstick and get ready to create some drama. Constructed Minimalism This look is more than meets the eye…literally.  While at first glance you may be reminded of the bare-faced makeup application of seasons past, but this time the key is using natural shades of both matte and shimmer to create a look that while “natural” is still perfectly constructed.  Sheer foundation coverage, natural shadows, a wash of blush and sheer, shimmering lips bring out the natural glow of beautiful skin. Ooh La Lashes The one thread that weaves each of these trends together is perhaps the most significant trend of the season…long, luscious, thick, voluminous and anything but natural lashes.  Pull out your mascara and go for the bold.  You've heard the phrase that “less is more”…well, this season, “more is definitely more”…and more is better. Now remember, I don't make up the trends, I just report them.  While some of the key trends for the season may be a little “over the top”, the overall theme is this…HAVE FUN. Play dress up. Be bold.  Show your creative side.  Be yourself.  You may have heard me say this before, but if you haven't…this is not a nose job…it's makeup.  If you don't like it, wash it off and try again.  Makeup is meant to be fun.  Go…have fun…and have a great week!

Trends come and go, but one category of color cosmetics that remains constant is lip color.  Lip color has a long and, pardon the pun, colorful history. While the use of lipstick can be traced back to the Mesopotamians and made popular by the Cleopatra. Lip Gloss, on the other hand, has a much more contemporary and recent history. The history of lip gloss begins with Max Factor. A pioneer in the world of makeup, Factor was legendary for his contributions to the major motion picture industry. In the early 20th century, the glamour and decadence of film was limited slightly by the appearance of makeup on the actors' faces. While Technicolor had introduced the world to a new, bolder and more colorful way of viewing films, the makeup industry had not yet caught up to the innovation. In fact, makeup artists continued to use the same cosmetics they used for actors in black and white films.  In 1930, Max factor introduced the lip gloss. Created especially for film, the gloss's original intent was to lend the lips a shiny appearance on camera. The glossy, almost glass-like aesthetic lent actors the polished look they were after, and it fit in well with the smooth, porcelain skin accredited to Factor's film makeup.  The first commercially available lip gloss was called X-Rated, and it was a hit when it launched in stores in 1932. Lip gloss has come a long way since the 1930's, and BeautiControl has revolutionized the Lip Gloss category with a new longer wearing, high lustre formula that contains anti-aging benefits and ultra-moisturizing benefits in a formula that tastes great and is never sticky on the lips.   Whether you like subtle, natural color or colorful bright shades that are all the rage this season, BeautiControl has the right shade for you.  BC Color Moisturizing Lip Gloss is available in 15 beeautiful shades. Your BeautiControl Consultant, with the help of our exclusive eBeauti online color and personality diagnostic tool will help you not only find the right lip gloss shade, but put together a full set of color cosmetics customized by your color season and fashion personality. Contact your BeautiControl Consultant today and check out the latest in color cosmetics and technologically advanced skin care treatments.  Don't have a Consultant?  Don't worry.  Contact us at www.beauticontrol.com and we will help you find one!                          

Thank you for all your incredible feedback following part 1 of our Social Media Savvy series.  If you missed it, you can CLICK HERE to follow along as we take a deep dive into the very important topic of social media…what it is, what it isn't and how you can use to to best serve your business and build your brand.   Today, the most powerful word in consumer vocabulary…” Why ”? Marketing tactics over the years have changed dramatically.  “Old school” marketers were taught to sell a product, it was crucial to connect with the mind of the consumer: Your WHAT is the most important thing that you can offer…”What” is it you are selling HOW your product is better than the competition WHY you need it Every organization knows what they offer. Some know how to do it and how to sell their product. Few know why they do what they do.  What is their purpose, cause or belief.  Progressive, intuitive marketers of today have had to shift their thinking to adapt to today’s consumer mindset.  To connect and inspire today’s consumer, we must think, act and communicate from the inside out, leading with our “why”…connecting with their heart, rather than their head.  Companies today are forced to take an insightful look at the way they communicate and connect with their consumers and ask themselves the following questions: Why we do what we do How we are doing it What we sell BeautiControl has been a leader in this type of connection.  Partly due to the fact that we are a business that creates unlimited opportunity for both men and women and partly due to the fact that we have always had females in leadership roles in the company who more naturally think and act on an emotional level. This is evident in BeautiControl’s Mission and Vision Statements.  You can see how seamlessly our Mission and Vision fits into this way of thinking: Why we do what we do: We inspire every woman to control and celebrate her life with style. How: by providing personalized services and unforgettable experiences that change women's lives. What we sell: BeautiControl is the #1 premium Spa brand.  Our Personal Consultants are professionally trained in skin care treatments, beauty and style. People don’t buy “what” you do, they buy “why” you do it.  The goal is not to do business with everyone who needs what you have, rather to do business with those who believe what you believe. Connecting With Our Social Network In order to remain relevant in today’s world, companies must create an intimate emotional connection with the consumer’s mind and heart. Objective: To create a social network community by connecting with the hearts and emotions of the public, our current consumers and you, our sales force, and providing you with the tools to create that connection within your own social networks. Strategies: Leverage current client-facing social media channels (Facebook, Twitter, YouTube, etc) to attract and build loyal clients while creating a stronger loyalty and value-added benefit to our less active Consultants. Strengthen the use of professional social media channels (Blogs, LinkedIn) to provide information, education, connection and lead generation. Create a company sponsored social media channel that provides community, connection and communication. Educate the salesforce on how to utilize client-facing personal and professional social media channels to draw people into our internal social network and social media community. Provide Social Media Marketing tools to our sales force which enable you to attract and retain those within your own Social Networks. So, now that you know the definitions of social networks, social media and social media marketing, along with a more indepth look at the mind-set of today's consumer, it is easy to see how our corporate objectives and strategies are aligned to help support your business growth and development. Social media can be used as a tool for successful branding, attracting people you want in your business or it can be a repellant for those you may want in your business, as well as the demise of your brand depending on: Where you communicate (public forums, closed forums, which social media network, etc.) What you communicate (message content and style) How you communicate (attitude, branding, etc) Please join us next Friday as we explore, what I believe to be the most important part of this series…understanding social media.  More specifically, Understanding the Split Between Personal Networking Channels and Professional Networking Channels. 

There are no accidents in business.  While it is true that a person may stumble into a successful business just by doing what they love to do, it will become quickly apparent as their business grows, it is important to take control and manage your business rather than having it manage you.  This November, we have created a wealth of offers and promotions intended to support your business and your growth.  In order to best leverage the offers that we have in place for you and your teams, it is helpful to understand the logic behind what is in place for you to take advantage of and the behaviors that each offer is intended to drive. This business is not always easy, but the formula for sales success is actually very simple.  Once you begin to intentionally focus on working the formula, you will be amazed what a difference it can make in your business, particularly if you are a Director or on your way to becoming a Director.  The sales formula is this: Activity x Productivity x Consultant Count = Sales So…what does that mean: Activity = the number of ordering consultants that you have on your team each month. Productivity = the size of that order each month. Consultant Count = total number of Consultants on your team Here is an example.  Let’s say for example that you want your monthly unit sales to be $15,000.  You have a team that has 50 Consultants.  Now, let’s say that the average order size from your Consultants each month is $300.  How many of your 50 Consultants do you need to place an order for you to hit your $15,000 unit sales goal?  You need all 50 to place a $300 order if you are going to reach your sales goal, right?  Well, as much as we would love for every Consultant on our teams to order each month, we know that just isn’t the reality, so we are left with a few options: Get more consultants Get more of your existing consultants ordering Or, increase the average order size of each order to compensate for the shortage in ordering Consultants.  (for instance, getting your average order size up to $375 vs. $300 would mean that you would only need 40 of your Consultants to place an order. Either one of these options will help you get you to your goal, but unless you are aware of where you are going, it’s not always so easy to take control and help pull the right triggers to get you there, right? As a leader, you have the opportunity to diagnose and help control your sales each week by building a monthly plan and setting goals for yourself and your team.  This will help you avoid that last minute rush every month and help you keep a finger on the pulse of your business. Leveraging November Offers If there is one strategy that has proven to be successful to maximize your communication efforts it is strategically segmenting your various audiences and communicating to them with content that is relevant to them.  For the sake of simplicity, here are the basic audiences that each of you have within your business: Leaders Consultants who are sellers Consultants who are “buyers” Potentially Inactive Consultants Inactive Consultants Clients Hostesses (past, present and potential) Creating a strategy to communicate to the unique needs of each audience is key to expand your scope of influence and connect on a more personal, intimate level. Blanket communication simply does not work when you are attempting to connect and engage your audience.  Leverage the strength of each of these offers to construct your communication of November's offers. Activity Activity drivers are intended to help increase the number of ordering Consultants on your team.  Offers that influence orders vary depending on your audience: Consultants who are “buyers”, Potentially Inactive Consultants and Inactive Consultants are motivated by an opportunity to SAVE money.  Highlighting the offers that we have in place in November will be of special interest: Gary's Picks:  50% off the retail price of TFF Firming Neck Serum and Margarita Bath Salts (be sure to communicate that this is IN ADDITION to their consultant level discount priveleges) Holiday Gifts Sale:  This is a great opportunity to do their Holiday shopping and save money on their purchase.  Be sure to let everyone know that they maximize their savings when they place their orders before November 15th. The Home For The Holidays Collection is a great offer to save money while having a gift for everyone on your Consultant's shopping list.  This collection is priced right and has some of our best selling Holiday products. Clients and Hostesses will enjoy the opportunity to shop in the convenience of their own home or come to an Open House or Client Appreciation Holiday Shopping Event.  Be sure to let them know that you are there to help them with their shopping and have an opportunity for them to earn free products when they host an event of their own. Productivity Think of productivity as anything that helps to increase add-on orders or multiple orders in the month.  There are some great offers here for Leaders and Sellers to take advantage of an opportunity to increase sales volume and maximize profits: Gary's Picks:  50% PROFIT on each product sold, in addition to their career level discount is pretty hard to pass up.  Encourage the purchase of multiples to maximize profits when they sell at full price, use as Hostess booking rewards or as gift with purchase incentives for the purchase of an entire set of products. i.e. FREE TFF Neck Firming Serum with every purchase of TFF Extreme Tri-Peptide Complex, or FREE Margarita Bath Salts with the Purchase of 3 or more products in the Margarita Collection. New Products create add-on sales opportunities and have special appeal to those looking to increase both sales volume and market penetration. Holiday Gifts Sale:  When they place their orders before November 15th, they have just given themselves a 20% pay increase when they sell these best-selling sets during the Holidays.  Selling in Sets is the best way to increase productivity.  Rather than discounting, use free products as an incentive to purchase in sets.  Not only is that the way that today's consumer is used to making a purchase of cosmetic products, but it will also ensure that you don't diminish the value of the product by offering it at a discount.  The products that you offer are so much less expensive than anything comparable on the market, so don't discount the retail price and cheapen the value of yourself and your product. The Home for the Holidays Collection is a fantastic offer to earn maximum profits and have all the products necessary for even the newest Consultant to hold a Holiday Open House or Shopping Event. The biggest and best productivity driver we have for the year is our After Thanksgiving Sale.  When your Consultants place their $150 Retail Order by the 22nd, they will qualify to come back during the After Thanksgiving Sale and save an additional 50% on a selected assortment of in-line products.  This offer is a huge incentive for driving productivity and can also be effective for enticing activity for those loyal Consultants who appreciate the opportunity to save money. Consultant Count I can tell you from experience, (and a lot of hair loss in the process), that it is much easier to get more people to purchase a little than it is to get fewer people to purchase more.  That’s why your Consultant count within your unit is so important.  Learning what your Consultant count needs to be within your unit to help you make your sales goals is crucial for guaranteeing and planning for your success.  Take advantage of the 2 ways to sign up New Consultants this month.  With these 2 incredible options, a New Consultant can join, sample the products with friends and family this Holiday and take orders.  Once they see how quickly and easily they can make money by sharing these incredible products, they will want to get to BeautiYou as quickly as they can so they can get trained and certified as a Consultant. Naturally, our instinct when it comes to increasing our ordering Consultants or our Consultant count is finding new Consultants to join our teams.  While that is an extremely important part of the process, having a solid team of ordering Consultants is just as important.  That’s where retention comes in.  I often wonder what would happen if we spent as much effort keeping the Consultants that we have as we do going out and finding new ones.  Make it a strategy to target those Consultants on your team who are at risk of losing their active Consultant status and highlight the offers that will appeal to them.  Similarly, reach out to your Inactive Consultants and remind them of all the reasons they should come back.   Not only can they come back and do their Holiday Shopping and save money, they will receive this incredible Spa tote as a special gift if they reactivate before November 15th. There is literally something for everyone this November.  With a little focus and intentional communication, you can reach your goals and set a new standard for the way you manage your business each month.  Remember, my job is to create products, offers and incentives for you to use to market your business, increase your unit volume and build your teams.  It is up to you to take these offers and position them to each of your target audiences.  Allow yourself to think like a business owner and plan your own success.  There are no limits and no glass ceilings when you are the CEO of your own business.  Plan your success, plan your profits and enjoy the freedom and flexibility of being your own boss.  The only limits we have are the ones we put upon ourselves!  Success and Failure have one thing in common…we can choose which of them we will have. Make it a great month.